Architecture
J.M.
From positioning to implementation: brands that have an impact
Analysis | Strategic Context | Target Group | Market Environment
Strategic clarity and understanding rather than gut feeling.
Branding that reflects to the outside who you are.
III. Brand Facade
I. Brand Fundament
Brand identity | Personality | Positioning | Brand Vision
A brand that has a consistent image wherever you are seen.
II. Brand Framework
Visual identity | Brand Colours | Fonts | Logo
A visual identity that conveys your core values and appeals to your target audience.
IV. Brand Communication
Website | Advertising | Social Media | Campaigns
Messages and initiatives that reach your target group.
V. Brand in Everyday Life
Employee and Stakeholder Communication | Culture as a filter for decision-making
In practice: your brand firmly anchored in all processes.
About me
I grew up in a SME and that's why I engage for them: to help individuals and organisations stand on their own two feet. My work is rooted in my background in organisational psychology: strong brands are built from within – through reflection and authentic positioning.
In particular, I support organizations and individuals who wish to understand their marketing. My goal: to lay the foundations so you can make decisions which reflect your inner strengths to the outside.
Education
Since 2025
Phd-Student Product-Market-Relations
2022-2024
M.Sc. Occupational Psychology & Organizational Studies
Contact
Email
info@jmbrandarchitecture.eu
Justina Marie S.
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